I had the pleasure of working with Crumbl & Hive3 to create a digital ad campaign for Crumbl's chocolate chip & semi-sweet chocolate chip cookies. The goal was to create an ad campaign that was outside of Crumbl's typical style to bring a fresh spin to their classic flavors.

As such, the tiny baker ad campaign was born. It was a series of images with miniature bakers living amongst the cookies to ensure only the finest care is taken during the cookie preparation and storage.